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Visitor Center for Fred Hutch
Cancer Research Center

Starting with a defunct credit union space, Studio Matthews and Pacific Studio created the first ever Visitor Center for the globally recognized Fred Hutchinson Cancer Research Center. Through videos, artifacts, and profiles of ground-breaking research, visitors to the center learn about the Nobel Prize-winning science taking place at the Hutch. Under the theme Share Your Story, you can take your portrait in the photo booth, write your story and post it to the wall, contributing, reading and viewing a growing collection of moving stories from cancer survivors, families, staff and researchers. Everyone has been touched in some way by cancer, and this space is designed to both provide community support and gather support for the Hutch’s life-saving work.

macMonkey Digital Studios was tasked to create a portable iPad (but not TOO portable 🙂 ) and video projection system where visitors could choose from a continuously updated graphical display of cancer survivors’ video stories. The stories and interface would pull from an existing website and after the visitor selected a story, it would project the video onto the specially painted frame on the facing wall. The iPad also projects an attract screen when not being used.

Winner, Interactive Experiences Merit Award,
2017 SEGD Global Design Awards

Jury Comments:
“This exhibition is a beautiful example of a solution that’s elegant in both concept and execution. Implementing the interactive photo experience allows the life-saving research to connect in a meaningful, story-driven way. It’s one thing to read about technological innovations, but to listen to the families and friends who have had their lives directly impacted by said research gives the information a gravity that wouldn’t have otherwise existed. I lost my mother to cancer when I was in high school, so to see a wall full of people who have been through similar struggles would certainly be an overwhelmingly powerful, hopeful experience.”

Project included implementing secure iPad that visitors could hold in their hands while sitting at the viewing bench, but also connected to the video projector in order to play the visitor’s chosen video stories. The HTML code for the iPad app was pulled from an existing web site that allowed the content to be continuously updated as new stories were added.

Project Requirements

Assemble a video projection system controlled by an iPad that displayed an existing web interface showcasing continuously updated client videos. The iPad had to be accessible to visitors and able to be used while a visitor sat at the bench to view the video projections.

Technology Used

Apple iPad Air, Kiosk Pro app, Panasonic PT-RZ370 Projector, powered ceiling speakers, Lilitab enclosure and Kensington cabling security system

Time Line

Developed and installed in under 45 days.

Awards

Winner, Interactive Experiences
Merit Award, 2017 SEGD Global Design Awards

  • LOCATION: Visitor Center for Fred Hutch Cancer Research Center
  • CLIENT: Fred Hutchinson Cancer Research Center
  • DEVELOPMENT PARTNER: Pacific Studios
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